About us


Embrace Nederland originated in the open-air music festival CityProms in Leeuwarden. This social branch of CityProms became CityProms Embrace in 2014. In 2016, that became the separate foundation of Embrace Nederland., which now runs all projects in the field of welfare, care and education. 

Embrace Netherlands, practical expertise center for music in healthcare and welfare

Embrace Nederland develops innovative music programs and training with the aim of giving vulnerable people a better life. We carry out our music programs together with professional and amateur musicians, informal caregivers, healthcare workers and students. More information? Email us: info@embracenederland.nl info@embracenederland.nl

An Inclusive Society

Music connects, brings people out of their isolation, moves, and gives confidence. In addition, music, and especially making music, is good for health, well-being and the capacity for empathy. We develop innovative and exemplary music projects with the aim of giving vulnerable people a better life. We use live music as an innovative engine for social change and an inclusive society.


Our philosophy is that there should always be a legacy from our projects, which are always carried out in partnership with others. With tailor-made training courses for (care) staff, informal caregivers and volunteers, we provide tools to do more with music in daily (care) practice and social domain. In this way, we aim to integrate music into daily practice.

Check out the overview of our collaborative partners.

Vision and mission

Embrace Nederland wants to offer vulnerable people in healthcare and the social domain a better life. We believe that musicians, professional and amateur, with their musical skills, can also have another role in society in addition to performing on stage. We believe that more practical knowledge (just do it!) is needed to use music when dealing with vulnerable groups in society. We see music and music practice as a connecting factor in society and knowledge sharing as an innovative engine for social change. 

In one sentence: more music in healthcare and the social domain. We do this by developing self-developed, tailor-made musical and knowledge promotion programs, both for our own musicians and for healthcare workers and employees in the social domain. We want to encourage policymakers in these sectors to embed these programs in their organizations. We apply the principles of positive health and work based on what has been proven to work.

Cultural ANBI Status

Stichting Embrace Nederland uses music to give vulnerable people a better life. Since 1 January 2018, the foundation has had the status of cultural ANBI (Algemeen Nut Beogende Instelling).



Jaarverslag Embrace Nederland – 2022

ANBI formulier

Standaardformulier publicatieplicht (Dutch only) 

Cultural Codes

This is how Embrace Nederland applies the cultural codes.

Embrace Nederland Foundation

Stichting Embrace Nederland was founded on October 31, 2016. 

Geke Blokzijl, chair
Tiene de Rek, secretary
Sander Baesjou, treasurer

Margot Hoiting, director and founder
Philip Curtis, founder and developer

The foundation is registered with the Kamer van Koophandel under number 6717 0722. Embrace Nederland is a registered charity.

Advisory Committee

Prof. Erik Scherder, professor clinical neuropsychology Vrij University, Amsterdam
Janine Jansen, violinist
Kees Storm, former CEO Aegon Nederland
Klaas Knot, president De Nederlandsche Bank
Pieter Tuinman, barrister
Roger van Boxtel, former director Menzis healthcare insurer and fomer MP